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False Advertising

Advertisements in our day and age are filled with broken promises, false hopes, and unrealistic dreams. They are designed to catch your eye and lure you in for the kill. Sex is a repeated theme, especially in alcohol ads.

In this Jose Cuervo ad, they tell the viewer to "pursue your daydreams" with the image of a man holding a woman, both of them with huge smiles on their faces. This advertisement is promising that if you drink Jose Cuervo tequila, you will have the courage, strength, conviction, whatever is needed, to get what you want, that being some kind of intimate interaction. I believe this ad is aimed at both genders. It is appealing to both men and women because both sexes tend to "daydream" about romantic encounters. It is also promising a good time, showing a very happy couple together.

I think that the picture is in black and white because the advertisers don't want to be too specific about the appearance of the couple. They want to spark the viewers mind into imaging their own "daydream" along with their brand of tequila. However, they do make sure that the couple is attractive, and healthy looking. This tells the viewer that by drinking Jose Cuervo, you will look good and find someone to have fun with.

It is false advertising because you won't get a significant other just by drinking this brand of tequila. Nor can they promise a good time. Drinking their tequila might give you a boost in confidence, but that may or may not work to your advantage.

This ad is mainly promising a good time, romance/sex, and happiness, but only if you drink Jose Cuervo!