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False Advertising

Advertisements in our day and age are filled with broken promises, false hopes, and unrealistic dreams. They are designed to catch your eye and lure you in for the kill. Sex is a repeated theme, especially in alcohol ads.

In this Jose Cuervo ad, they tell the viewer to "pursue your daydreams" with the image of a man holding a woman, both of them with huge smiles on their faces. This advertisement is promising that if you drink Jose Cuervo tequila, you will have the courage, strength, conviction, whatever is needed, to get what you want, that being some kind of intimate interaction. I believe this ad is aimed at both genders. It is appealing to both men and women because both sexes tend to "daydream" about romantic encounters. It is also promising a good time, showing a very happy couple together.

I think that the picture is in black and white because the advertisers don't want to be too specific about the appearance of the couple. They want to spark the viewers mind into imaging their own "daydream" along with their brand of tequila. However, they do make sure that the couple is attractive, and healthy looking. This tells the viewer that by drinking Jose Cuervo, you will look good and find someone to have fun with.

It is false advertising because you won't get a significant other just by drinking this brand of tequila. Nor can they promise a good time. Drinking their tequila might give you a boost in confidence, but that may or may not work to your advantage.

This ad is mainly promising a good time, romance/sex, and happiness, but only if you drink Jose Cuervo!

Simply Elegant

I'm currently stuck on pasta. It is so simple yet has so many possibilities. You can satisfy almost anyone's taste with a well made pasta dish. My current addiction is a recipe that I recreated after having been served dinner by two Italian boys that I met on my way to Hawaii. This is real authentic Italian cooking!

You begin with about five or six red ripe tomatoes and a couple handfuls freshly picked Cremini mushrooms. You slice the tomatoes in quarters and simmer them on low heat in a medium sized saucepan. Add just a pinch of salt and a few tablespoons of extra virgin olive oil, imported from Italy of course! Then slice the mushrooms and add them to the pot. Dice about two cloves of fresh garlic and stir them in. Continue to simmer on low heat while stirring occasionally. Boil half a box of penne pasta and add a pinch of sea salt and a tablespoon of olive oil.

The sauce will be ready once the pasta is done cooking. Serve in a bowl and top with shaved parmesan cheese, don't use any of that Kraft brand stuff! Pair with a good bottle of Chianti and it is a delicious and elegant dinner.

This dish is amazing because it is so simple and has so few ingredients. It really allows the natural flavors of the tomatoes and mushrooms to come through without any heavy seasonings or much added salt. Not only will it satisfy your taste buds, it is extremely healthy and still filling. After eating this dinner, you can feel good about yourself while still having felt like you indulged in a great feast.